New Purchase Portal

Case Study: New Purchase Portal - Simplifying the Home Buying Journey

I was offered the opportunity / challenge to create a "New Purchase Portal", a platform tailored to user needs and preferences while streamlining the often-overwhelming property purchasing process.

I developed concepts with an emphasis on intuitive navigation and an improved user experience, ensuring that the portal addressed user frustrations such as navigating financial options and understanding next steps.

A major focus of my work was redesigning the forced funnel experience, which previously required users to provide upfront information and contact details before progressing.

The New Design My approach prioritised providing personalised upfront value, allowing visitors to identify with specific stages in their house research or purchase journey. By doing so, users gained access to tailored tools and content—such as checklists, guides, video content, property research tools, and even a free conveyancing service for a limited time.

These resources encouraged users to save, share, or sign up for next steps, while offering genuine value specific to their needs.

Through multiple rounds of usability testing and iteration, I refined the workflows and prototypes to ensure the portal was seamless, engaging, and user-friendly.

This redesigned experience not only empowered users but also built trust by emphasizing transparency and delivering immediate value at every step.

The final product transformed how users approached the home-buying process, making it simpler, more accessible, and more engaging. Seeing the portal come to life and witnessing how it eased the journey for so many people was incredibly rewarding.

Collaborating closely with developers and product managers to achieve this outcome further highlighted the importance of user-centered design and teamwork in creating impactful solutions.